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Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not.
We had to tackle several things at the start of this project:
So, you've probably heard: We have a new name.
In September, we officially unveiled the USAGov parent brand. And then last month, we launched a new online exploratory landing page. We'd like to devote a little time here to talking about this branding change — from the background and research that went into the decision, to where we hope to go from here.
For starters: What name did USAGov replace?
We just recently released an updated design of our home pages to make it easier for the public to get answers to their top government questions. The new structure, content, and look and feel are based on data from top searches and analytics, top questions to the call center, and user behavior learned during usability testing.
The three main goals of this latest release were to:
Ask a real person any government-related question for free. They will get you the answer or let you know where to find it.
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