Our blog

Yesterday, we shared our Snapchat account with the public. After weeks of testing the tool to iron out kinks and determine how we’d make content accessible, we were excited to go public when the official government-friendly terms of service were signed.

So now you may be asking, why is the U.S. government using Snapchat and what will it be sharing?

Here are our top three reasons for using Snapchat.

Last week, we detailed when people decide to trust the federal government and how they view the federal government vs. private companies. Today, we’ll share what people think about before deciding to share personal information with the government. If you’d like to read the complete series, start here.

One of the biggest things we take into account whenever we consider launching on a new social platform is how we can make the information we share through that tool as accessible as possible.

In its current form, Snapchat isn’t a highly accessible platform. This isn’t a problem that’s unique to Snapchat. Many emerging technologies are not up to government accessibility standards, which poses a challenge for the innovative agencies that want to adopt them.

Two weeks ago, we discussed how we chose our new name: USAGov. Today, in the third installment of our ongoing series about our rebranding efforts, we’ll talk about our new logo.

Building a logo can be like choosing a baby’s name.

Except that there’s at least one key difference: Most parents don’t have the luxury of knowing their baby’s personality before deciding on a first name.

Earlier this week, we talked about how choice overload affects decision-making. Today, we’ll detail when people decide to trust the federal government and how they view the federal government vs. private companies. If you’d like to read the complete series, start here.