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Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does in the source language, but in a way that resonates with the target audience.

This is part two of a series detailing the findings of a team of researchers from 18F and USAGov who studied broad trends in people’s perceptions of and interactions with the government. 

Two weeks ago, we discussed the research and findings that ultimately led to the decision to change our name. Today, we’ll talk about how we chose USAGov.

It was clear that our previous name, the Federal Citizen Information Center (FCIC), had a few issues.

In our last post, we introduced the Federal Front Door project and briefly described a six-week discovery phase, in which we set out to better understand how the general public feels about and interacts with the federal government, so that we can design and build products that improve people’s experience across government agencies.