Our blog

The government, and its services, are complicated to navigate. USAGov is working to change that. Over the years, we’ve evolved from providing information in print and launching a web portal to answering people's questions on social media and embracing content marketing. We serve as a guide to government information and services, and we are doing it in both English and Spanish.

In 1975, Warren Snaider was a few years into his job at GSA’s two-person Federal Information Center in Sacramento, Calif., when he was confronted by a man wearing a suit and tie and obviously carrying a gun. The federal office was located inside the U.S. courthouse and the metal detectors had not yet arrived in the aftermath of the attempted assassination of President Ford.

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public.  

Earlier this year, we dramatically overhauled both the content and design of USA.gov and GobiernoUSA.gov. On the back end, we moved to a structured content model that allows content to be created once and used everywhere. We also reorganized teams to support all of these changes.