Social media is a key part of USAGov’s outreach efforts, which aim to connect the public with government information and services quickly and easily. As we all know, social media is continually evolving, and we try to adapt accordingly.
Our team reviews the performance data for all of our social media platforms several times a year to determine where we’re getting the highest ROI and thus, where we should be spending our time and resources. We look at different metrics such as the number of clicks, shares, and the level of reach a post has.
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