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The United States celebrated its 240 birthday on July 4, 2016.

To commemorate this day, the USAGov Marketing and Outreach team developed a campaign that lasted six days around one of our most popular topics: the U.S. flag.

The goal was to offer educational information to the public in both English and Spanish about how to correctly display the flag, according to the Federal Flag Code. We published information on our sites and distributed this content via social media and email. We also developed a quiz to test people’s knowledge about the flag.

On November 13, 2015 at approximately 4:20 PM ET, a set of coordinated attacks shook Paris.

At approximately 5:00 PM ET, the USAGov Contact Center, handling calls for the Department of State, received its first call about the attacks: An American woman was shot in Paris. Her worried mother had no way to reach her.

Content marketing is everywhere and you're hearing more about it every day—but how do you do it well?

While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers represent one of our most powerful content marketing tools.