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When it comes to writing content for the web, we can’t ignore Search Engine Optimization (SEO). It doesn’t matter how great your content is if the user can’t find it quickly. That’s why a good relationship between SEO and content is key to improve content visibility.
Here are some of the SEO content writing techniques that we use at USAGov that can help position your content higher on the Search Engine Result Pages (SERP).
Right now, the common denominator across all online platforms seems to be video. Whether it’s breaking news or information about a long existing government program, video content is a powerful way to present information.
In some cases, it can create an emotional connection with viewers, especially when you can give a human face to a government agency or program. It not only provides a better experience for the user, but also shows there are real people working hard behind an organization. With that in mind, here are some tips to create, edit and share your videos:
Ask a real person any government-related question for free. They will get you the answer or let you know where to find it.
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