Creating a single piece of content is one thing, but creating a whole new section for our website is quite another endeavor — especially when it needs to address a gap in government information. It takes time and resources to produce the content, test the sections, and build the infrastructure. This blog post is the first in a series about that process.
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Last year, I shared a new KPI that we were piloting — the content efficiency metric.
This is a metric that measures how much our audience uses our content, in relationship to the amount of content we are spending time and energy maintaining.
Our hope was that the KPI would help guide our work choices in a handful of areas:
📅 July 13, 2018
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