Our blog

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user

We recently marked the end of an era at USAGov as we transferred management of our  publication distribution program to the Government Publishing Office (GPO) facility in Pueblo, Colorado. The decision was difficult, but necessary to focus more resources online.

Under USAGov, the publication program had a successful run of more than 45 years. President Nixon established it in 1970 to help federal agencies share consumer information with the public.

Anyone engaged in content marketing or content production probably owns a robust editorial calendar.  A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year.

At USAGov we cover a lot of topics and partner with many agencies. Having an editorial calendar has helped us in a variety of ways, from staying on top of deadlines and deliverables, to giving us the space to focus on the topics that resonate best with our audiences.

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible.

The United States celebrated its 240 birthday on July 4, 2016.

To commemorate this day, the USAGov Marketing and Outreach team developed a campaign that lasted six days around one of our most popular topics: the U.S. flag.

The goal was to offer educational information to the public in both English and Spanish about how to correctly display the flag, according to the Federal Flag Code. We published information on our sites and distributed this content via social media and email. We also developed a quiz to test people’s knowledge about the flag.