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When the content team wrapped up researching and drafting the Disability Services section, our UX team did two usability tests to determine how the new information should be organized in order to make it as easy to find as possible.

Creating a single piece of content is one thing, but creating a whole new section for our website is quite another endeavor — especially when it needs to address a gap in government information. It takes time and resources to produce the content, test the sections, and build the infrastructure. This blog post is the first in a series about that process.

Last year, I shared a new KPI that we were piloting — the content efficiency metric. 

This is a metric that measures how much our audience uses our content, in relationship to the amount of  content we are spending time and energy maintaining. 

Our hope was that the KPI would help guide our work choices in a handful of areas: 

Social media is a key part of USAGov’s outreach efforts, which aim to connect the public with government information and services quickly and easily. As we all know, social media is continually evolving, and we try to adapt accordingly.

Our team reviews the performance data for all of our social media platforms several times a year to determine where we’re getting the highest ROI and thus, where we should be spending our time and resources. We look at different metrics such as the number of clicks, shares, and the level of reach a post has.

This blog was originally posted on HIV.gov on May 29, 2018.

HIV.gov is excited to announce that we’re working together with USAGov to extend our reach: