As part of USAGov’s efforts to assess and improve Kids.gov, we reviewed a variety of metrics to get a clearer understanding of how visitors have been using the site. This data--in combination with the qualitative research--is helping to guide our recommendations for the website.
The data was pulled from Google Analytics, DigitalGov Search, Google’s Webmaster Tools, Facebook, Twitter, and our email service provider.
Here’s a snapshot of some of the quantitative data we reviewed and what we took from it:
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